Press Features

Press and Media

Rachel Sheila Kan has been featured, quoted and published across national media, fashion industry platforms and sustainability publications for her work in circular fashion, regenerative business, decentralised systems and practical circularity.

Her commentary has appeared in BBC News, The Independent and Refinery29, where she has discussed fashion technology, adjustable clothing, sustainable manufacturing, localised supply chains and the future of circular fashion. She has also contributed thought leadership on circularity, degrowth, regenerative systems and business transformation through platforms including Pure London, Common Dreams and Society 2045.

Together, these features reflect Rachel’s work as founder of Circular Earth, co-founder of Real Circularity, creator of The Ecosystem Incubator, and a speaker, author, educator and consultant helping businesses move from sustainability theory into practical circular and regenerative action.

National Press

Press and Media

The Independent featured Rachel Sheila Kan, her agency Circular Earth and Sanja Stories in a piece on adjustable clothing, sustainable & Circular fashion and garments designed to adapt to changing bodies. The article explores why adjustable fashion is gaining attention as consumers look for clothing that can last through size changes, body changes and different stages of life. Rachel’s contribution connects the trend to circular fashion principles: longevity, versatility, reduced overproduction and more thoughtful design. The feature also positions Sanja Stories as a practical example of how smaller circular businesses can reimagine fit, gender and adaptability in clothing.

Sanja Stories is a collaborative regenerative fashion brand co-created by Rachel Sheila Kan through The Ecosystem Incubator, with partners across circular business design, khadi heritage, transparency, making and storytelling. The project was featured in The Independent for its adjustable khadi trousers and its role in rethinking how clothes are made, worn and valued.

BBC News quoted Rachel Sheila Kan as founder of Circular Earth in a feature on fashion technology, wardrobe apps and new ways of reducing clothing waste. The article looks at how digital tools, resale, repair, rental, wardrobe management and clothing swaps can help people buy less and make better use of what they already own. Rachel’s perspective brings the wider circular economy context, highlighting that recirculation only works when it is practical, economically viable and part of a broader shift away from constant newness in fashion.

Refinery29 quoted Rachel Sheila Kan in Sophie Benson’s article on whether “Made in Britain” clothing is inherently more sustainable. The piece examines local manufacturing, labour standards, supply chains, emissions, fibre sourcing and the assumptions often attached to British-made fashion. Rachel’s commentary adds nuance to the sustainability debate, pointing out that local production does not automatically mean local materials, and that true sustainability requires a deeper understanding of fibre origins, supply networks and decentralised fashion economies.

Industry Thought Leadership

Press and Media

Pure London published Rachel Sheila Kan’s thought leadership on circularity and sustainability through Real Circularity. The article explains the difference between circularity and sustainability, making the case that circular design must be supported by systems, business models and environmental responsibility if it is to move beyond buzzwords. Rachel’s contribution is especially relevant to fashion brands trying to turn theory into practical action, showing how circularity can influence product planning, reuse, repair, re-wear, legislation readiness and future value creation.

Common Dreams published Rachel Sheila Kan as part of a wider opinion piece on fashion’s growth obsession, de-growth, overproduction and the urgent need to rethink consumption. Rachel is listed as director of Circular Earth and co-founder of Real Circularity and The Ecosystem Incubator, with her work described across consultancy, coaching, writing, education, lecturing and circular-regenerative business. This piece supports Rachel’s authority within systems change, circular business models and the broader movement challenging fashion’s dependency on endless growth.

Co-written with Katia Dylan Vladimirova

Rachel Sheila Kan: Press Context

Press and Media

Who is Rachel Sheila Kan?
Rachel Sheila Kan is a circular fashion and regenerative business specialist, speaker, author and founder of Circular Earth, Real Circularity & The Ecosystem Incubator. Her work focuses on practical circularity, systems change, decentralised economies and the future of fashion and product businesses.

She is an Ecosystem Architect who in her work brings together more entities in an ecosystem effort to move forward towards a Circular and Regenerative economy.

She has fostered The Collaborative business model – where with the first example of this from The Ecosystem Incubator is a collaborative brand Sanja Stories – founded on regenerative principles of product, business and reciprocity for the collaborators in the brand.

What is Rachel Sheila Kan known for?
Rachel is known for her work in circular fashion, Real Circularity, regenerative business models, fashion systems change, education and consultancy. She works with brands, organisations and institutions to move circularity from theory into practical business action.

Where has Rachel Sheila Kan been featured?
Rachel has been featured, quoted or published by BBC News, The Independent, Refinery29, Pure London, Common Dreams and Society 2045 on topics including adjustable clothing, fashion technology, sustainable manufacturing, circularity, degrowth and decentralised fashion systems.